The olfactory logo is the “scent signature”, that will enrich the brand recognition by creating a strong emotional connection.
A signature scent is exclusively tailored to represent and to communicate the identity and philosophy of the brand or corporate through the olfactory sense. It provides multi-sensoric experiences that positively impact the way customers feel about your services and products.
A signature scent in a space takes the most important role to build a personal relationship with the visitors.
Unlike other sensory perceptions, smells are directly forwarded by the olfactory sense to the limbic system – the center of emotion in the brain - which is responsible for building, storing, and retrieving memories and emotions. Further in conjunction with other sense impressions and associations, they can create an integrated experience, which will stay in memory alive.